YouTube Build a One-Stop Streaming Video Store

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YouTube continues to grow though its core free video offering. After adding YouTube TV in 2017, a cable-like service with more than 100 broadcast and cable channels for $65/month ($55 per month for the first three months) and gaining 5 million subscribers, he plans now to launch an online store for streaming. video services.

The service is said to have been in the works for 18 months, but the company is still negotiating terms with content providers. YouTube owned by Alphabet
GOOGL
Inc./Google
GOOG
attempts to solve the age-old problem for consumers of having multiple passwords for multiple subscription services.

Verizon launched a similar platform called Plus Play that lets customers manage all of their streaming subscriptions through their app. Amazon Prime Video, Apple TV and Roku also allow you to easily connect to external subscriptions. Jeffrey Hirsch, president and CEO of Starz, said having a simple interface causes fewer people to drop out of the service, or what media companies call “churn.”

YouTube is said to be pitching the YouTube Channel Store as a marketing opportunity for streaming services, as consumers who watch movie trailers on YouTube can then be directed to the Channel Store and encouraged to subscribe.

YouTube seems like a good partner for new streaming services like NBC’s Peacock and ViacomCBS’s Paramount
PARA
+, as they receive more than 2 billion visits per month, and many of them already have a registered YouTube account and credit card.

However, a challenge for the service is their desire to go global. Most national cable networks buy only the US rights, and the content owner can then sell the remaining rights worldwide. Therefore, for some content companies to participate, they may have to go through and create a new streaming service that only streams content to which they have global rights.

It can be a tedious process. While some large media companies have sophisticated databases of film and television rights by market, other companies that focus solely on the US market do not actively track this information.

Paramount+ recently signed a deal with Walmart
WMT
to be added to the retailer’s online video service called Walmart+, though it’s unclear if it’s exclusive.

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