ARLINGTON, Texas – July 11, 2022 – The Texas Trust Credit Union marketing team received a silver and bronze MAC (Marketing Association of Credit Unions) award for two of their exemplary campaigns at the annual MAC Marketing Conference.
The MAC Awards recognize credit union marketing creativity, skills and campaign results in more than 23 categories. The awards were presented at the MAC conference in Chicago.
Texas Trust’s True Dollar Webinar Series received a MAC Silver Award in the Financial Education category. The monthly webinars were created during the pandemic to give consumers practical information and information on financial issues such as managing financial stress, funding college education in uncertain times, health insurance issues / social security, improving your credit score in times of economic change, etc.
The Mavericks Smash Challenge, an online esports tournament, received a bronze medal in the Sponsorship/Partnership category. Texas Trust worked with UTA Athletics to create the tournament to tap into the enthusiasm of the local esports community. The event featured a series of one-on-one matches playing the popular Super Smash Bros Ultimate video game. The virtual tournament was streamed live on Twitch, allowing players and fans to participate from the comfort of their own private space.
“The MAC awards further illustrate the efforts of our talented marketing team,” said Ron Smith, director of growth at Texas Trust Credit Union. “These campaigns were born and executed during the pandemic. They illustrate the resilience of our marketing team and its ability to continue delivering campaigns that have made a difference in these unprecedented times.